Developing your personal brand

Blog / Career development / Inspiration and thoughts
Nicola Cox
By Nicola Cox | 1st September 2021

Just like a company or product, you too have your own brand. This “brand” is how people see you and what they expect from you.

Personal branding is not about creating a ‘version’ of yourself, it’s about projecting your true individuality and personality in a positive and memorable way.

Taking control of your brand

The first step in developing your personal brand is recognising that the way you project yourself is up to you. What do you stand for? How are you going to put this across? Here are some tips for taking control of your brand.

Be authentic

Don’t try and invent someone new. Take the time to work our what makes you unique. What are your strengths and values? What is your brand statement?

Presenting yourself

First impressions do make a big difference, so make sure you are presenting the best version of yourself.

Know your audience

Your brand should appeal to the people who can help you reach your goals. Ask them what their current perceptions of you are. Does this match with how you see yourself?

Know what you want

What are your personal and professional goals? How could improving your personal brand help you to achieve those goals? Being clear about your aims can help you to define your brand.

Ready, set, go!

Go get started! Take control of your brand straight way don’t put it off!

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